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Oct 02 2013

A hat-trick of Be2Awards wins

Be2Awards 2013 WinnerFor any business working in Software-as-a-Service, customer service is vitally important. Vendors need to limit “churn” – the rate at which existing customers move away and new ones need to be found – as, without the “lock-in” that comes from capital investment in conventional software and hardware systems, it is the quality and reliability of the service that is critical to customer and end-user happiness and their ultimate retention. We pride ourselves on having some of the longest customer relationships of any UK SaaS vendor in our market, and it is gratifying when they express their support in other ways.

For example, just last week, CONJECT Project Control was voted the best architecture, engineering and construction collaboration application in the 2013 Be2Awards. The award completed a hat-trick of wins, the application having also won in 2011 and 2012, and is particularly notable as it was awarded following an open nomination and voting process.

The Be2Awards are strongly social media-oriented – and openness, transparency and authenticity are very important in social media. The organisers therefore seek nominations by ‘crowd-sourcing” (we were recommended by end-users at firms including IOR and Interserve – many thanks to Lesley Wolton and Chris Turton respectively) and the eventual winners are decided by online voting rather than by judges: we gathered a commanding 61% of the many votes cast.

2013 Be2Awards AEC collaboration category votesA third successive victory is a great indication of the volume of support we get from CONJECT end-users. All the shortlisted candidates promoted themselves during the online voting phase, but we succeeded in mobilising more supporters than our rivals.

We are also learning more about social media, and have been expanding our own use in CONJECT, with English and German blogs and Twitter accounts, and I hope that many of those that voted for us will also start to engage with us through these and other platforms.

About the author

Steve Cooper

Steve Cooper is Managing Director of Conject Ltd. He has spent over 25 years within the construction and engineering software markets, successfully running sales and marketing teams. He spent a number of years at SAP within their E&C practice, set up and managed a distribution channel in Asia Pacific for a division of Misys and ran a sales and marketing team within CSB COINS. In 2000 he gained an MBA from Henley Management College.

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